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By giving advertisers real time access to critical information that improves decision making, we imagine businesses will plan and execute on a different scale from what has been historically possible.
Case study: Acme Group purchased a total of 3500 commercial spots for a product marketing campaign with multiple radio broadcasters. At the end of the campaign and after reconciliation, Acme Group identified a total of 912 spots that were never aired. At a cost of $250 per Ad spot, Acme Group recorded a loss of $228,000.
Acme Group's customer acquisition model is to drive traffic through radio Ads. The more impressions they get on the air, the greater the potential for new customer acquisitions. The loss of $225,000 is a pain for Acme Group but even more significant is the lost Ad spots and the potential revenue that could have been generated if the Ads aired as scheduled.
Acme Group starts using PlayData to monitor all their new radio campaigns. From their daily notifications, they immediately identified Ads that did not run during specific broadcast segments and immediately reached out to the broadcasters to resolve the issue. The broadcasters fulfilled the spots. No more losses, case closed.
Upload your Advert(s) to your PlayData device via it's user friendly interface.
Your device analyzes, encodes and generates an acousitc fingerprint of your uploaded file(s)
Your device listens to your selected broadcasters and scans the broadcast stream(s) for your uploaded Advert(s)
You receive play count reporting and simplified analytics on your user dashboard, in real-time.
We were spending so much money on our radio campaigns and it felt like we were throwing it all away because we had no way to track the fulfillment of our purchased ad spots. It was a nightmare. Thankfully, we found this new tool and it’s made all the difference. Now my team is in the know and our campaigns are being monitored effectively. Thank you for making this solution available. .
There are very few software programs that provide real time broadcast monitoring the way this platform does. It’s also nice to have a hardware that is mobile and can be easily relocated from one place to another, however, I’m most impressed with the functionality and accuracy especially for 3rd world countries where data is impossible.
My company has been searching for a tool that provides competitive insight, especially around spend and SOV. The Playdata MSI software is genius. I love it and recommend it.
I would like to thank the Playdata team for this incredible technology. You have done amazing work here and my team is glad that we chose your product. Keep up the good work.
I am really pleased with PlayData’s media monitoring user interface. We selected PlayData after carefully considering all available options because the solution offers a system that fit our needs exactly.
I have been able to uncover so many discrepancies that had been eating into my advertising budget. It’s nice to now know that my money is being well spent. .